Let’s talk about how to grow your audience on Apple Podcasts.
We have an expanding set of DIY marketing tools
at podcasters.apple.com.
We recommend you check out our Social Post Generator.
This is a fantastic tool that allows you
to easily create beautiful, customized assets like these,
for shows, episodes, channels, and even chart placements.
While you’re there, you can find badges, logos, QR codes, and embed players
to leverage the Apple brand and elevate both your digital
and printed marketing materials.
At the same destination you will find Apple Podcasts Connect,
your dashboard for Apple Podcasts.
Here you can manage and monitor both free and paid shows, set up channels,
and gain insight into how your audience is listening through reports and analytics
such as how many followers a show has, your monthly listens,
and subscription reports to track your revenue.
In addition to marketing tools to help your content shine off-platform,
Apple Podcasts has a global editorial team who are continuously surfacing
the best content to help creators find new audiences
and listeners find their great next listen.
Our editors look for creators with a unique perspective,
shows that spotlight previously untold stories,
and episodes that spark conversation.
This hand-picked curation appears on our Browse page, social, and beyond,
and we encourage you to pitch our team with your best content.
And you can do so through our promo tool.
New shows or subscription launches, or episodes that touch on timely moments,
are the most noteworthy for our team.
Pitches must be submitted at least two weeks in advance
of when you’re hoping for promotion.
And specifically for subscription-related promotion requests,
such as new subscriber benefits or an extended free trial,
please submit at least four weeks in advance.
Promotion is solely at the discretion of Apple,
but including a compelling description of your show,
as well as accurate metadata, improves your chances of being featured.